The Russian Market of Ice-Cream; Results of the Survey of 30 Russian Ice-Cream Manufacturers (IV quarter of 2005)
In the fourth quarter of 2005, Consulting Agency Market Advice Ltd. carried out a research study of the Russian market of ice-cream in order to study current situation in the market of ice-cream in the Russian Federation and prospects of its development in 2006-2007. An expert survey of chief managers (main technologists, experts of purchase departments, experts of sales departments, chiefs of planned-economic departments, chiefs of stocking departments, analysts, commercial and general directors of the companies) from 30 enterprises was performed with use of the method of profound telephone interviewing.
Results of the study:
- Production patterns of different kinds of ice-cream
- Kinds of ice-cream in unit dose packs and in large-weight packs made at the surveyed enterprises
- Production of ice-cream with preventive properties; prospects of manufacture
- Steps made by the enterprises to improve quality of products in 2005
- Approximate volumes of production of ice-cream by the end of 2005
- Estimated profitability of ice-cream production at the surveyed enterprises; steps made by the enterprises to increase profitability
- Dynamics of sales of ice-cream through various sales channels for the period of 2003-2005
- Problems in sales of ice-cream at the surveyed enterprises; main ways to resolve them
- Positioning of products made by the surveyed enterprises in a large supermarket of a city (hypothetical situation)
- Main successes and problems of the surveyed enterprises in 2005
- Main successes and problems of the ice-cream branch in 2005
- Independent marketing measures carried out at the surveyed enterprises in 2005
- Trends of development of the branch in 2006-2007
- Attracting investments for purchasing technological and chilling equipment at the surveyed enterprises in 2005
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