In the first quarter of 2006, Consulting Agency Market Advice Ltd. carried out a survey of exhibitors and visitors of the exhibition "The World of Ice-Cream and Cold 2005" in order to study opinions concerning its organization and trends in the market of ice-cream in 2006. 151 enterprises participating in the exhibition were questioned along with 600 its visitors.

 

     

1.      Direction of the branch represented by exhibitors of the exhibition "The World of Ice-Cream and Cold 2005"

2.      Source of information on the exhibition "The World of Ice-Cream and Cold 2005"

3.      Actions, which exhibitors of the exhibition "The World of Ice-Cream and Cold 2005" participated in

4.      Estimation of the business-part level of the exhibition "The World of Ice-Cream and Cold 2005"

5.      Frequency of presence of the surveyed exhibitors at the exhibition "The World of Ice-Cream and Cold 2005"

6.      Level of knowledge about the exhibition "The World of Ice-Cream and Cold 2005"

7.      General impressions from the exhibition "The World of Ice-Cream and Cold 2005"

8.      Informational help needed to be provided by organizers of the exhibition during preparation of exhibitors to the action

9.      Estimation of the coefficient of efficiency of contacts established at the exhibition "The World of Ice-Cream and Cold 2005"

10.   The ice-cream made at the enterprises producing ice-cream, which are exhibitors of the exhibition "The World of Ice-Cream and Cold 2005"

11.   Qualitative and quantitative influence of the new ice-cream GOST on work of the surveyed ice-cream manufacturers

12.   Changes in volumes of production at the surveyed enterprises in 2005 in comparison with that of 2004

13.   Factors resulting in increase in release price of ice-cream at the surveyed enterprises in 2005 (opinion of ice-cream manufacturers exhibiting at the exhibition)

14.   Actions of mass-media advertisers concerning promotion of ice-cream in 2006

15.   Participation of the enterprises manufacturing ice-cream in the All-Russia Program on Ice-Cream Promotion

 

1.      Source of the information on the exhibition "The World of Ice-Cream and Cold 2005"

2.      Visitors' experience of participation in such exhibitions

3.      Psychological associations provoked by the term ice-cream

4.      Estimation of efficiency of the hided advertising

5.      Optimum places for placement of the hided ice-cream ads

6.      Choosing the leader of potential advertising campaign of ice-cream in Russia: politicians, theatre actors and variety performers, TV showmen and sportsmen

7.      Expected actions at the Ice-Cream Festival in Moscow in 2006

8.      Level of knowledge about the Ice-Cream Festival in May, 2006 in Moscow

9.      Revealing of products accompanying ice-cream

10.    Estimation of various ways to sell ice-cream in the street

11.    Estimation of sales of ice-cream in educational places

12.    Attitudes to the range of ice-cream offered in educational places