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The Russian Market of Products of Deeply Processed Soybeans

In the second quarter of 2006, Consulting Agency Market Advice Ltd. carried out an all-round study of the Russian market of soybean products in order to study its current condition and trends of development. The study included 4 stages: (1) desktop study of the market of soybean products and products of processed soybeans, (2) desktop study of the branch and specificity of consumption of soybean components in Russia, (3) SWOT-analysis of 10 companies that are main participants of the market of soybean components: foreign/Russian, manufacturers/importers of products, and (4) development of the marketing strategy including description of target groups of consumers of soybean products and recommendation on promoting these products.
 
At the first stage, the following data were obtained:
 
1.   Current condition of the market of soybeans, proteins and soybean products and trends of its development till 2008
2.   Structure of the market; major factors influencing the market of soybeans, proteins and soybean products
3.   General and customs policy of the State concerning the market of soybean products and products of processed soybeans
4.   Analysis of dynamics of import/export of soybean products to/from the Russian Federation and products of deeply processed soybeans in 2003-2005 in the context of main manufacturers, importers, manufacturing countries, and average declared prices
5.   General description of the markets of products from processed soybeans in the CIS countries in 2005-2006 and the forecast of their development till 2008
 
Data received in the study of the branch:
 
1.   Data tables on main manufacturers, suppliers and consumers of soybean proteins (name, location, and phone)
2.   Product ranges of the soybean products made
3.   Description of the sources of raw-material for manufacturers of soybean products
4.   System of distribution (technology of selling in the Russian Federation: intermediaries/independent sales). Conditions and scheme of cooperation of manufacturers with suppliers of soybean proteins
5.   Structure of use of isolates, concentrates, texturated products of soybeans and soybean flour
6.   Price and commercial policies of the enterprises
7.   Features of consumption of soybean products in meat-processing and other food industries
 
Data received in the SWOT-analysis:
 
1.   Weaknesses and strengths of participants of the market, threats in the market and prospects of its development
 

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