The Market of Wines in Russia (IV quarter 2004)
In the fourth quarter of 2004, Consulting Agency Market Advice Ltd. carried out a survey of the Russian enterprises making wines in order to assess their positions in the market. Commercial directors, main technologists, laboratory experts, experts of economical departments, analytics, and chiefs of sales departments from 21 leading enterprises in the branch, according to statistical data of Goskomstat for 2003, were questioned with use of the method of profound telephone interviewing.
Following results were received in the survey:
- Lists of kinds of the wines made, including their shares in the total volumes of production
- Shares of blended, high quality, ordinary, branded and collection wines
- Basic packages for wines at the surveyed enterprises
- Condition of the equipment at the surveyed enterprises
- Expected volumes of production in 2004
- Specialization in various segments of the wines market in the Russian Federation
- Successfully promoted brands for the last 2 years
- Promoting of new brands in the market for the last 2 years
- Export of wines and associated problems
- Legal forms of the surveyed enterprises, including holdings
- Distribution of sales of wines in regions of the Russian Federation and export
- Trends in the market of wines of Russia in 2005
- Sales patterns for wines at the surveyed enterprises
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